Introduction

Introducing something really innovative these days in the tourist field, is not quite easy. Considering the economic moment and the competition of historical Groups with markets which have been consolidating for years, not counting the remarkable investments and the technical competence required.

On the other hand, the tourist market has been living for a few years a situation in ferment, with sceneries that continually change: closing of historical Tour operators, alliances and acquisitions among tour operator and air lines companies, fusions of more tour operators in groups.

To this is added the almost frantic development of the technologies of communication: first of all Internet, that is rising up so many debates and divides the experts since its first application, in enthusiastic, futurists and conservatories very more sceptics.

The Idea

Once more plays a fundamental role the same spirit that for a long time animated the most part of the Italian businness men, made of challenge, a pinch of ingeniousness, obstinacy, experience, seriousness, dedication and initiative. All components that in many cases have produced important and innovative reality.

These realities reached a big success in many cases, and many times with limited resuorces, thanks to the innovation, to the brilliant ideas and, of course, the help of faith, which fortunately does not depend from money.

In this scenario was born TravelpartnersB2B , a website that contains in its name the simple but innovative philosophy of tourism marketing.

Point of departure the basic analysis of the business components: the Product, the Middlemen and Consumers.

From here the question on whow to propose the best product to the public reducing to the minimum the business passages and above all the costs and times of management.

The solution has been the vision of a global market and therefore the idea, maybe banal but original, to put in communication who really owns the experience of the product and who sells and it maintains the fidelity of the consumer.

So the Receptive Agencies of the various Countries with the Travel Agencies of as many Countries.

The idea, once analyzed in the details, needed a "motor" that does the work, but nothing existed in commerce that could make this kind of job , so they decided to make it. And from here everything has started.